Black people are being harassed, beaten and killed while doing everyday activities such as walking to school, sitting in a car or even when calling for help. According to the Washington Post "Black America is in a state of emergency." I was instrumental in the entire campaign from the concept through execution.  We worked closely with Black Lives Matter, to cut through the clutter of social media, with a message that resonated with Black people, supporters and helped everyone else understand.

The Unsafety Check

Creative Team:
Christopher Phillips - Senior Copywriter
Daniel Del Toro - Senior Copywriter
Mo Osunbor, Jess Toye - Senior Art Directors
Brent Choi - Chief Creative Officer