Black people are being harassed, beaten and killed while doing everyday activities such as walking to school, sitting in a car or even when calling for help. According to the Washington Post "Black America is in a state of emergency." I was instrumental in the entire process from the concept phase through to the execution. Crafting the message and the look of the campaign was extremely important for it's success. We worked closely with Black Lives Matter, to cut through the clutter of social media, with a message that resonated with Black people and helped everyone else understand.

The Unsafety Check

Creative Team:
Christopher Phillips, Daniel Del Toro - Senior Copywriters
Mo Osunbor, Jess Toye - Senior Art Directors
Brent Choi - Chief Creative Officer