Black people are being harassed, beaten, and killed while doing everyday activities such as walking to school, sitting in a car, or even when calling for help. According to the Washington Post, "Black America is in a state of emergency." This idea came after hours when several creatives got together and started talking about issues that affected us personally. The idea came first, and then we reached out and became the first agency to ever work with Black Lives Matter. I worked closely with the client, to craft a message that would help African Americans express how they feel about living in America today.
Creative Team:
Christopher Phillips - Senior Copywriter
Daniel Del Toro - Senior Copywriter
Mo Osunbor, Jess Toye - Senior Art Directors
Brent Choi - Chief Creative Officer