By releasing the GLA, Mercedes-Benz was welcoming a new generation to the Best or Nothing. The only problem, Mercedes-Benz, wasn't even being considered by an up-and-coming digitally savvy generation. We needed a way to reach an entirely new audience on their terms. So we met them where they were, on Instagram.
Creative Team:
Christopher Phillips - Copywriter
Mo Osunbor - Art Director
Alex Bodman - Executive Creative Director