Dannon's Light & Fit lost the artificial sweeteners but kept the great taste. So we chose to brighten up the morning commute with something that would make people smile. A small team of just an art director and myself developed the fun look & feel to connect with consumers in and around mass transit stations.

We were able to tailor the messaging to connect with commuters in fun ways across Philadelphia and Boston.

We supplemented the static with animated versions for electronic billboards in NYC, Philly, and Boston.

Creative Team : 
Senior Copywriter: Christopher Phillips

Creative Director/Art Director: Haley Fulop

Global Creative Director : Sami Thessman