Dannon's Light & Fit lost the artificial sweeteners but kept the great taste. So we helped commuters find smiles and some inspiration to grab a healthy breakfast on their way to work.

We were able to tailor the messaging to connect with commuters in fun ways across Philadelphia and Boston.

We supplemented the static with animated versions for electronic billboards in NYC, Philly, and Boston.

Creative Team : 
Senior Copywriter: Christopher Phillips

Creative Director/Art Director: Haley Fulop

Global Creative Director : Sami Thessman